As I discussed in another media outlet in 2014 It’s hard to believe that only five years ago consumers were forking out $15 for an artists album of 11 tracks. With today’s streaming industry, services such as Spotify have given us access to unlimited libraries of music for as little as $8 p/m. This shift in power from industry to consumer is seismic. And now artists are changing their approach too..

Jacob Whitesides is emblematic of a new generation. A musician who funds his entire career – records, tours & travel – through social media.

Has the Milennial Age signalled the end for the classic Record Label? Or will the industry short circuit this developing phenomenon?