What makes a video go viral? Is it a formula or is it just something elusive and unpredictable? trying to make content that will go viral can be a dangerous game for content creators, limiting their creativity or trying to tailor their talents to what they think people like, rather than just trusting their gut with what is actually good content.
Unfortunately we have an online system that prioritizes vitality over quality. Videos such as “Charlie bit my finger” or the salt bae meme show that these things are almost impossible to predict and that trends change often, if you become good at what you like, it is likely the trend will follow you rather than the other way around.