What makes a video go viral? Is it a formula or is it just something elusive and unpredictable? trying to make content that will go viral can be a dangerous game for content creators, limiting their creativity or trying to tailor their talents to what they think people like, rather than just trusting their gut with what is actually good content.
Unfortunately we have an online system that prioritizes vitality over quality. Videos such as “Charlie bit my finger” or the salt bae meme show that these things are almost impossible to predict and that trends change often, if you become good at what you like, it is likely the trend will follow you rather than the other way around.
How do you know if you’re an artist? Do you actually need advice or do you just want reaffirmation of what you already know?
This is a riveting collection of words from some of the worlds best artistic minds such as Marina Abramovic and Wim Wenders.
Author, commentator and journalist Owen Jones discusses his views on the major failings of left wing politics globally and how they can overcome the populist right which has become increasingly popular in recent years.
Mel Robbins in this interview for Impact Theory explains why she believes motivation to be a debilitating concept which holds people back. She argues that people get fixated with the idea that “one day” they will do the things they really want to do and all that is missing is courage and motivation.
In reality however, it will always be difficult to do things which create risk in our lives and this belief in motivation contradicts the way in which are brains are designed.
Philosopher & University professor Slavoj Zizek discusses Trump, Brexit and the future of Capitalism. A riveting interview which elucidates some of the Key questions and quarrels of today’s global issues.
Tim Wu, Professor at Columbia Law School discusses the basic biology behind social media attachment.
Highlighting the psychological impulses based on the element of surprise, not knowing what’s going to happen next as well as the gratification involved with sharing and having posts ‘liked’.
This is a riveting biological and psychological assessment which is important to understand in the smartphone age.
A full Transcript can be found here:
Stanford Law & Political Science professor Francis Fukuyama discusses the ways in which the institutions of the 20th century Churches, Political Parties & Corporations have lost the trust of the general public.
Recognizing the significance of technology, Fukuyama argues this has made the malpractices from institutions more visible and accessible to the public. He further ponders the consequences of instant media on societal cohesion.
Can institutions regain our trust? Or what must happen to prevent societal breakdown and a post truth age?