What Do Humans Really Want?

Are humans just naturally lazy, comfort and pleasure seeking beings? Or do we really want dignity and fulfilment? in this riveting excerpt professor Noam Chomsky discusses how the billions upon billions of dollars spent on advertising has been used to psychologically manipulate are ideas of what we want. Tracing trends from the industrial revolution of the 1800’s to the educated poor in the 1930’s, Chomsky … Continue reading What Do Humans Really Want?

Why You Are Addicted to Social Media (It’s no Accident)

Tim Wu, Professor at Columbia Law School discusses the basic biology behind social media attachment. Highlighting the psychological impulses based on the element of surprise, not knowing what’s going to happen next as well as the gratification involved with sharing and having posts ‘liked’. This is a riveting biological and psychological assessment which is important to understand in the smartphone age. A full Transcript can … Continue reading Why You Are Addicted to Social Media (It’s no Accident)