What makes a video go viral? Is it a formula or is it just something elusive and unpredictable? trying to make content that will go viral can be a dangerous game for content creators, limiting their creativity or trying to tailor their talents to what they think people like, rather than just trusting their gut with what is actually good content.
Unfortunately we have an online system that prioritizes vitality over quality. Videos such as “Charlie bit my finger” or the salt bae meme show that these things are almost impossible to predict and that trends change often, if you become good at what you like, it is likely the trend will follow you rather than the other way around.
Inventor, Entrepreneur and Englineer discusses what he views as the most important work to be doing if he was a young person in 2017.
Musk has been at the centre of the conversation around artificial intelligence and sustainable energy consumption over the past 15 years. He is ranked the 21st most influential people in the world and his current company SpaceX are working on a project to eventually allow humans to colonise Mars.
In this extraordinary clip Dr. Dan Siegel, clinical professor of psychiatry at the UCLA School of Medicine reveals how social media is actually physically rewiring our brains.
The addictive nature of social media has become starkly apparent as anyone who takes public transport will be aware. Yet its capacity to manipulate and reshape our brains is something not often discussed and something parents should be particularly aware of in relation to exposing their children to smartphones.
Author, commentator and journalist Owen Jones discusses his views on the major failings of left wing politics globally and how they can overcome the populist right which has become increasingly popular in recent years.
Mel Robbins in this interview for Impact Theory explains why she believes motivation to be a debilitating concept which holds people back. She argues that people get fixated with the idea that “one day” they will do the things they really want to do and all that is missing is courage and motivation.
In reality however, it will always be difficult to do things which create risk in our lives and this belief in motivation contradicts the way in which are brains are designed.
Gay Talese analyses whether journalism has become a failed profession. And whether journalists going from outsiders looking in to events, to partisan insiders of particular causes has destroyed the functions of a public media
what at do you think?
Zizek is one of the most profound and thought provoking commentators on modern issues. From Vulture Capitalism to cultural integration he attempts to tackles some of our world’s toughest problems.
In this piece he discusses alternatives to capitalism and the institutions that are in place to stifle any meaningful change or improvement.