The Death of Owning

The Google generation is fascinating. Children growing up in an age with unlimited access to information at the end of their fingertips. Have a question about sex? Ask google. Forgot to do your homework? Copy and paste Wikipedia.

Its incredible to believe that only twenty years ago none of this was possible. You needed to own books, actually ask real people uncomfortable questions and unless your friend let you copy their work you were screwed if you didn’t do it.

 

In 2014 I wrote on the massive impact of streaming services such as Netflix and Spotify were having on the power of consumers and disrupting the economy through the digital world. Since then, Uber and Air BnB have further changed the game in the subscription economy, Instagram and Snapchat have become the social currency and more and more people have traded the onerous obligations of ownership for the ease of subscription and service.

The video attached above documents how this massive shift in power from industry to consumer marks the end of the ownership economy and the beginning of the subscription economy.

Young people these days don’t dream of buying a house and a car and working for a big investment bank. They dream of travelling the world, spending on experiences rather than materials and sharing the photos online for the world to see.

Where will this lead us? It has the potential to be as detrimental as it has to be phenomenal. There’s something intimate about owning a physical book or a physical Vinyl record – preserving memories of a time. A place. And a feeling. Subscription on the other hand is highly perishable, its gluttonous, and digital storage is not as familiar as a physical item.

What do you think?

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What Makes A Video Go Viral?

What makes a video go viral? Is it a formula or is it just something elusive and unpredictable? trying to make content that will go viral can be a dangerous game for content creators, limiting their creativity or trying to tailor their talents to what they think people like, rather than just trusting their gut with what is actually good content.

Unfortunately we have an online system that prioritizes vitality over quality. Videos such as “Charlie bit my finger” or the salt bae meme show that these things are almost impossible to predict and that trends change often, if you become good at what you like, it is likely the trend will follow you rather than the other way around.

Why Science is Bigger Than Politics

Neil deGrasse Tyson discusses the ignominious dismissal of science in the political arena. Arguing that if those in power think that science is just an opinion and begin to implement policy and legislation in that vein, then that is beginning of the unravelling of an informed democracy.

If the scientific method is reduced to something that people think is an opinion and is thought to be a partisan issue. Tyson argues this is a fundamental misconception of what science is and why it works. And how this mistrust shows the poor standards of the american education system. There is legitimate scepticism on scientific claims due its funding and the vested interests in the carrying out of the research and then there is flagrant denial of scientific consensus based on nothing but feeling.

This is an engaging and lively monologue which touches on the american political climate and the mistrust in science without evidence to refute scientific claims.

 

How to Stop Wasting Your Days on Facebook

It’s an addiction. A stimulation we crave. Yet it can really inhibit the quality of our lives and ability to focus on hard tasks. Most of us would admit we spend way too much time aimlessly drifting through newsfeeds but how do we beat it?

Author Charles Duhigg believes we must treat it like any other ingrained habit. Accept that we have a dependency and slowly try and wean ourselves off.

This can be done by scheduling timeslots in the day when we will use social media and removing automatic notification alerts that we don’t need and slowly start creating a new habit of focus.

Stop Thinking You Need Motivation.

Mel Robbins in this interview for Impact Theory explains why she believes motivation to be a debilitating concept which holds people back. She argues that people get fixated with the idea that “one day” they will do the things they really want to do and all that is missing is courage and motivation.

In reality however, it will always be difficult to do things which create risk in our lives and this belief in motivation contradicts the way in which are brains are designed.

 

 

Stressed?

Our society both demands and values intensity.

Emma Seppälä discusses how being motivated and adrenaline rushed is seen as highly important in our working lives.

However, without downtime this can damage our health and immune system. 

In this fantastic clip, she demonstrates a simple breathing technique to help calm your nervous system and alleviate the symptoms and build up factors of stress.

Try it and see if it helps you balance your emotions and stress levels.

 

 

 

 

3 Top Tips to Maximise Your Productivity (2 min video)

Kathryn Minshew CEO & Co-Founder of the massively successful The Muse shares her top 3 tips for maximising productivity.

Whether in your work life or personal time, avoiding procrastination and being productive is essential to feeling fulfilled and successful. These tips are

A must watch. 👍